Louise Horne

Director

I have been inspired since moving agencies that I am dealing with a knowledgeable and professional company that is enthused and incentivised to take my business to the next level. We have driven massive growth on a monthly basis whilst maintaining a keen eye and control over cost. Profitable growth is key and the team at Push are helping make this happen.

Platforms

How we grew an established eCommerce business by over 50% in just 3 months

Ross Handling is a family run business that has been going for over 40 years and has grown into the UK’s number one supplier for Casters, Wheels & Material Handling Equipment.

They supply both the B2B & B2C markets, and after launching a website in 2012 engaged us in Autumn last year to help drive the online side of the business as they were very unhappy with their Google Shopping performance.

The challenge

To grow the online section of their business significantly.
Customer has worked with another agency previously but unhappy with the results and level of shopping growth and had considered defocusing PPC. This isn’t a typical type of business that always has success on Google shopping.
We met the customer at a joint event we hosted with Google and the challenge was to change their perception about how Google shopping could help their business grow in a rapid time frame.

The approach

Agreed to a detailed roadmap with the customer and what new products we would be introducing and the target results we expected to generate.
Be more aggressive & actively pursuing a higher impression share.
Utilising Google’s smart bidding solutions. 25% of account revenue is coming from USC campaigns.
We are also running smart display and target ROAS search campaigns which are working well.
We are running shopping, search, display & have introduced video campaigns to help increase visibility for key products.
Feed management tools optimised feeds and with innovation on restructuring feeds we ensured more relevant products were shown.

The results

Online business has grown significantly since October last year (averaging around 19% until February, then has hit 60%, 40% and 50% the last 3 months).
Since January the account has grown revenue by 34% vs a spend increase of 17%, so a 2 fold increase.
25% of account revenue coming from USC campaigns, which are being run in conjunction with search, normal shopping, display & video.