Steve Hyde

Push Co-CEO

Google has helped us not only reach and attract new international clients, but also deliver campaigns that exceed their expectations – and kickstart our own global growth.

Push broadens its international horizons, with Google

Push is a full-service performance marketing agency. They help clients across the UK and around the world grow their sales, generate more leads, improve ROAS, expand their channels, and more.

The challenge

Like many agencies, Push was quick to feel the impact of the pandemic in early 2020. Client budgets were frozen or significantly reduced, growth slowed, and the team had to pivot fast to find new and sustainable revenue opportunities.

The approach

Recognising international growth
as the way forward, Push’s leadership team liaised with Google – and the agency was invited to join the International Growth Agency Program (IGAP) in April 2020.After teams across the agency were trained by Google on how to grow international clients, they developed a global growth strategy and framework to help achieve their goals.

Educated and upskilled the team
Push’s team completed a series of training, workshops and exams on international tools and strategies to enhance the quality of work they were already doing to grow clients globally.For example, Market Explorer and Market Finder helped clients spot demand and growth opportunities by industry. Identifying barriers to growth also ensured clients could prioritise which markets to enter.

Championed operational excellence
Push supported clients with challenges beyond media.These included access to market insights, competitor analysis, logistics and payment preferences by country, plus website localisation through exclusive access to IGAP’s International Operations Consultations and customer journey audits.

Launched international growth framework
Push also utilised their expertise and suite of Google resources to create a framework allowing them to replicate their success with growing clients globally.The team now uses this base to build tailored market entry strategies, and help partners achieve their growth goals.

The results

International revenue growth (YoY) by 70%
Revenue growth in MENA (YoY) by 100%
2 new global offices – Dubai and Athens

Since working with IGAP, Push has opened up two new offices in Dubai and Athens – which now account for 15% of the agency’s total revenue.

With 15 new overseas staff members on-hand to support clients’ global campaigns, the business has seen its international growth revenue more than double so far in 2022 (YTD) – with a 100% increase in MENA, and an 80% rise within the Greek office.