by Anisha Patel | Apr 18, 2023 | Google Ads
The countdown is on to Google’s latest changes to audience targeting. The first taking place in May 2023 and the second taking place later in the year in August 2023. Rewind & Remind – What Are Similar Audiences? Google Similar Audiences is a feature...
by Anisha Patel | Jan 26, 2023 | Automation, Chat GPT
Chat GPT is the newest buzzword in the digital world. It took just 5 days to get 1 million users, which is a great indicator of what we are dealing with, check out these trends: Worldwide Google Searches For “Chat GPT” Chatbots have revolutionised the Tech...
by Anisha Patel | Mar 15, 2022 | Search
The term “Modern Search” can’t help but make marketers think of how search marketing has evolved. With several updates over the past couple of years alone, it is increasingly apparent that Search marketing is changing. Thanks to the rise of machine learning,...
by Anisha Patel | Jan 26, 2022 | Google
Google has announced that FloC is being replaced by Topics API! Before you start panicking because you don’t know what FloC is or what it means for you, I have put together this short blog to explain. This is a new move into Interest Based Advertising this week...
by Anisha Patel | Feb 5, 2021 | Google Ads
Yesterday, 4th Feb 2021, Google announced a shake-up to keyword match type definitions; the Broad Match Modified keyword type will be phased out. Transition begins in a couple of weeks, mid-February, with a full rollout globally, by July this year. Over the years,...
