by Aurélia Merckling | Mar 10, 2021 | Google Ads
Google announced at the end of February that they will be deprecating tCPA (target CPA) and tROAS (target ROAS). But don’t panic… Keep an eye out – we still don’t know when this will take place, and that shouldn’t affect your campaigns just yet. On Search...
by Aurélia Merckling | Sep 30, 2019 | Pushlings perspective
Digital marketing is evolving fast. So fast, that it can be hard to keep up with the pace and make sure you’re making the right decisions when investing your media budget. As a Franchise Owner, you might distribute flyers in your local area to make people aware of...
by Aurélia Merckling | Jun 15, 2019 | Google Ads
All your campaigns are set up, you’ve defined all your ad groups and keywords, budgets are set up and your billing information is on the account. You activate your Google Ads campaign with great expectations, and then, nothing. No spend. No impressions. No clicks....
