by Charlie Carroll | Jan 26, 2023 | Advertising, Creative
You may have already seen the news today of a life insurance brand receiving a huge amount of negative press for promoting a serial killer in their ads to convince prospects to take out a policy. The brand in question is known for using dark humour in their...
by Charlie Carroll | Jan 12, 2023 | Marketing, Trending
With 2022 being another year filled with momentous events, we have compiled our top 5 predictions for 2023 to help you stay ahead in your digital marketing strategy. 1. Creative Is King We’ve said it before and we’ll say it again: Creative is King! With...
by Charlie Carroll | Feb 17, 2022 | Google
Google’s new ‘Performance Max’ campaign type seamlessly combines search, display, and YouTube into a single campaign. Using a wealth of data and signals, automation and machine learning are at the heart of Performance Max. Designed to get the most out of your...
by Charlie Carroll | Feb 8, 2022 | Microsoft
When it comes to digital marketing and paid advertising, you will likely default to Google Ads. Why wouldn’t you? Google is an undisputed juggernaut in the search engine market, and no other platform comes even remotely close. With 91.94% of the market share, it...
by Charlie Carroll | Dec 8, 2021 | eCommerce, Facebook
Compared to the immense eCommerce highs of December 2020 when much of the world’s economies retail landscape was inaccessible (or unattractive to fearful consumers) provides some important context for our overview. As we write this on December 9th early reports...
