by Flora Rowe | Apr 5, 2022 | PPC
Welcome to the first in a series of blog posts, where we aim to demystify Pay Per Click. Like most industries, performance marketing has a lot of acronyms. Performance marketing is commonly known as PPC (pay per click). Pay per click, is exactly what it says on the...
by Flora Rowe | Nov 18, 2021 | Attribution
We would like to think that a visitor finds your blog or clicks an ad, and immediately converts it into a sale or lead. Unfortunately, that is rarely the case. Today, people will visit your site several times prior to converting. Imagine Jai, Renisha, Flora and...
by Flora Rowe | Oct 14, 2021 | Facebook, Tracking
Tracking is something that we frequently get asked questions about; “why do I need tracking?”, “how does tracking work?”, “does it matter if my tracking doesn’t work?”. In this post, you’ll discover why tracking is paramount for running digital Ad campaigns, how it...
by Flora Rowe | May 10, 2021 | Pushlings perspective
On Sunday, a group of Pushlings walked along the Thames Path from Hampton to Richmond to raise money for charity. This is roughly 9km and really helped us creep closer towards our goal of 18,000 kilometres in aid of United World Schools. We met on early Sunday morning...