PPC Jargon Busting: Keeping up with the acronyms

PPC Jargon Busting: Keeping up with the acronyms

Welcome to the first in a series of blog posts, where we aim to demystify Pay Per Click. Like most industries, performance marketing has a lot of acronyms. Performance marketing is commonly known as PPC (pay per click). Pay per click, is exactly what it says on the...
What is Marketing Attribution?

What is Marketing Attribution?

We would like to think that a visitor finds your blog or clicks an ad, and immediately converts it into a sale or lead. Unfortunately, that is rarely the case. Today, people will visit your site several times prior to converting. Imagine Jai, Renisha, Flora and...
An Introduction to tracking

An Introduction to tracking

Tracking is something that we frequently get asked questions about; “why do I need tracking?”, “how does tracking work?”, “does it matter if my tracking doesn’t work?”. In this post, you’ll discover why tracking is paramount for running digital Ad campaigns, how it...