by Lily | Jun 1, 2021 | Google Ads
What is a Smart campaign? Smart campaigns are a default new campaign type in Google Ads, “designed to help business owners improve the way they promote their products and services online”. Using smart technology, these campaigns monitor and improve the performance of...
by Lily | Feb 24, 2021 | Google Ads
Responsive Search Ads have been around since 2018, but in Google’s drive to simplify the way that we manage our Google Ads accounts, RSAs have now made it to official Default Ad status. The RSA format allows advertisers to upload multiple text-based assets within a...
