5 Paid Social updates for December 2021

5 Paid Social updates for December 2021

I wanted to give a bit of an update on what’s been happening in our team over the last month. As many of you know, and I’m sure everyone’s feeling it, it’s the busiest month of the year. There has been a lot of movement in our team and with our...
Google Ads CPCs rise by over 200%

Google Ads CPCs rise by over 200%

 A bug with Google Shopping Ads saw a spike in cost per click (CPC) to over 200% this weekend. Google has confirmed that there was an issue at 2 am (BST) on Saturday morning and 11 am that affected Shopping Ads. They have identified and fixed the issue, with...