by Nemash | Aug 30, 2023 | AI, Chat GPT
We know that in the ever-evolving landscape of digital marketing, staying ahead of the curve is crucial. One technology that has been making waves is OpenAI’s ChatGPT. While its capabilities are undeniably powerful, many businesses have been hesitant to fully...
by Nemash | Aug 22, 2023 | AI, Meta
Meta has revealed that its investment in AI technology significantly boosted its Q4 conversion rate by 20% year-on-year and saw a return on ad spend (ROAS) increase 3.3 times last year. The platform recently shared best practices for Facebook and Instagram ads for the...
by Nemash | Aug 2, 2023 | AI, Amazon
Amazon is dipping its toes further into artificial intelligence (AI) with the introduction of a new feature designed to provide a brief summary of product reviews. This feature uses AI to gather and share feedback left by customers on certain products, offering users...
by Nemash | Aug 1, 2023 | AI, Google
The retail marketing sector is on the verge of an Artificial Intelligence (AI) revolution. A key pioneer of this change is Google, who is merging technology and marketing intelligence to redefine shopping convenience and personalisation.
by Paras | Jul 27, 2023 | AI, Microsoft
Microsoft has just announced a new set of AI-powered ad tools that are designed to help advertisers create more effective and engaging ads. These tools, which are available in 35 languages, include: AI-generated ad headlines and descriptions: This feature uses AI to...
by Steve Hyde | Jul 20, 2023 | AI, Pushlings perspective
AI’s footprint is visible in all sectors, and marketing is no exception. Indeed, AI is driving change at an unprecedented pace. It’s not a future consideration anymore; it’s here, and it’s happening very fast. But there seems to be an elephant in the room...
