by Jack | Nov 23, 2021 | Attribution, Google Ads
As a digital marketer, especially one in PPC it is absolutely critical that you ensure your campaigns are targeting the correct audience. However, we all know how difficult that can be. In this blog, I’m going to be taking you through a real-world case study...
by Flora Rowe | Nov 18, 2021 | Attribution
We would like to think that a visitor finds your blog or clicks an ad, and immediately converts it into a sale or lead. Unfortunately, that is rarely the case. Today, people will visit your site several times prior to converting. Imagine Jai, Renisha, Flora and...
