by Sean Williams | Feb 18, 2021 | Email, Google Ads
If you were a fan of Gmail Ads, you’ll be sorely disappointed with Google’s news back in January. From the 1st of July, standalone Gmail campaigns will now become read-only and no longer be able to be edited or new ones made, as they are now being absorbed by the...
by Dotdigital | Oct 13, 2020 | Email
What takes priority – reaching new customers, or looking after the loyal customers you already have? The truth is, I don’t think it’s a one or the other type of question and answer, it’s a little bit of both. My Dad turned up to his and my Mum’s first date...
by Dotdigital | Sep 16, 2020 | Email
With every passing year, email subject lines continue to grow in importance. Email inboxes are more crowded now than they ever have been. With over half of consumers deleting marketing emails without ever opening them, how do we write subject lines that really make a...
