by Anisha Patel | Apr 18, 2023 | Google Ads
The countdown is on to Google’s latest changes to audience targeting. The first taking place in May 2023 and the second taking place later in the year in August 2023. Rewind & Remind – What Are Similar Audiences? Google Similar Audiences is a feature...
by Nemash | Aug 12, 2022 | Ahead, Google Ads
If the last few years have shown us anything, it is that the digital marketing landscape continues to evolve. Businesses need to adapt quickly in order to keep pace. Push started out as a web design company, but we quickly realised that there’s no point having the...
by Neil Harrison | Jul 27, 2022 | Google Ads
Over the last few months our search team have all adapted to Google Performance Max (PMAX) campaigns. It is a new way of working where Google takes back a lot of control to drive higher efficiency (in theory). Whether it is Google or META an increase in automation...
by Gineke Helberg | Mar 9, 2022 | Facebook, Google Ads
As we spend more of our time online, social media channels have come to play a huge role in our daily lives. This is exactly why businesses have been breaking away from traditional advertising methods and instead adapting to marketing on virtual platforms. Google Ads...
by Pete Baines | Dec 6, 2021 | Google Ads
Anyone at Push who works with me knows that I am as much a nerd about fitness as I am about PPC. So much so, that I have been tasked with penning my rantings to paper (or, in this case, a blog post). The crux of my ravings is that fitness and PPC account management...
by Jack | Nov 23, 2021 | Attribution, Google Ads
As a digital marketer, especially one in PPC it is absolutely critical that you ensure your campaigns are targeting the correct audience. However, we all know how difficult that can be. In this blog, I’m going to be taking you through a real-world case study...
