by Lily | Jun 1, 2021 | Google Ads
What is a Smart campaign? Smart campaigns are a default new campaign type in Google Ads, “designed to help business owners improve the way they promote their products and services online”. Using smart technology, these campaigns monitor and improve the performance of...
by Atul Joshi | Mar 20, 2021 | Google Ads
Google won’t be using third party cookies to serve ads; instead, APIs will come into the game where users will be placed in specific groups, where Google will see the data of blended information of users. Google is expecting that it can establish a new set of...
by Aurélia Merckling | Mar 10, 2021 | Google Ads
Google announced at the end of February that they will be deprecating tCPA (target CPA) and tROAS (target ROAS). But don’t panic… Keep an eye out – we still don’t know when this will take place, and that shouldn’t affect your campaigns just yet. On Search...
by Lily | Feb 24, 2021 | Google Ads
Responsive Search Ads have been around since 2018, but in Google’s drive to simplify the way that we manage our Google Ads accounts, RSAs have now made it to official Default Ad status. The RSA format allows advertisers to upload multiple text-based assets within a...
by Sean Williams | Feb 18, 2021 | Email, Google Ads
If you were a fan of Gmail Ads, you’ll be sorely disappointed with Google’s news back in January. From the 1st of July, standalone Gmail campaigns will now become read-only and no longer be able to be edited or new ones made, as they are now being absorbed by the...
by Anisha Patel | Feb 5, 2021 | Google Ads
Yesterday, 4th Feb 2021, Google announced a shake-up to keyword match type definitions; the Broad Match Modified keyword type will be phased out. Transition begins in a couple of weeks, mid-February, with a full rollout globally, by July this year. Over the years,...
