by Jasleen | Feb 4, 2021 | Google Ads, Google Service Ads
When it comes to marketing for local businesses, standard SEO and PPC practices are great for reaching a larger audience, but local companies working in a particular area won’t be looking to snag the top spot on Google for generic search terms such as “electrician”....
by Anisha Patel | Apr 21, 2020 | Google Ads
If you’re old school like us, you’ll recall that Google Shopping was first called “Froogle” between 2003 – 2007. It allowed users to search for products on online shopping sites & compare between vendors – for free. Fast forward and eCommerce...
by Ricky Solanki | Jan 15, 2020 | Google Ads, Tech
When I was managing smaller Google Ads accounts (or Google Ad Words as it was known then) with only a few hundred ads back in the day, I could keep track of my split tests in a matter of minutes. When you scale your Ads accounts, you begin finding that even some of...
by Jasleen | Jan 14, 2020 | Google Ads
Smart campaigns are not going anywhere, they are not an Alpha or Beta being tested by Google, they are here to stay and you need to start testing! For those marketers that have been dabbling in paid search for more than 3 years, you will remember the explosion of...
by Charlie Carroll | Dec 10, 2019 | Google Ads
2019 has been a massive year for Google. A plethora of exciting new concepts and product announcements were put forth, all based around the central tenet of being responsible, present and, most of all, useful. As we near the end of the 10’s and head to the roaring...
by Monique Anderson | Nov 1, 2019 | Google Ads
Welcome to the largest, most widely used online advertising network in the world. Google Ads (known as Google AdWords until July 24th, 2018) is the online advertising platform developed, owned and operated by Google. It allows advertisers to display brief...
