by Brent Titus | Jan 31, 2023 | Google Analytics
Google Analytics is a powerful tool that helps businesses track and analyse website traffic, user behaviour, and other key metrics. Recently, Google has introduced a new version of Google Analytics called GA4 (Google Analytics 4), which replaces the previous version,...
by Nemash | Oct 28, 2022 | Google Analytics, Tracking
Google have now formally announced the extension of the sunset date of Universal Analytics 360 from October 2023, to July 2024, meaning enterprise users now have more time to transition to Google Analytics 4 (GA4). The sunset date of Universal Analytics (Free) will...
by Pete Baines | Jun 27, 2022 | Google Analytics
Google announced that Universal Analytics (UA) will no longer be supported on July the 1st 2023. Google Analytics 4 (GA4) will replace the latter as the new, enhanced property. We are encouraging all customers to start GA4 implementation ahead of 1 July 2022 to...