by Nemash | Aug 22, 2023 | AI, Meta
Meta has revealed that its investment in AI technology significantly boosted its Q4 conversion rate by 20% year-on-year and saw a return on ad spend (ROAS) increase 3.3 times last year. The platform recently shared best practices for Facebook and Instagram ads for the...
by Nemash | Jul 7, 2023 | Instagram, Meta, Social Media, Threads, Twitter
The digital marketing landscape is constantly evolving, and the latest buzz is all about Meta’s Threads app. This innovative platform is disrupting the Twitter landscape and offering new opportunities for brand exposure and engagement. With its seamless...
by Nemash | Jul 6, 2023 | Facebook, Instagram, Meta, Threads, Twitter
In a world where new platforms seem to emerge daily, social media is no exception. Meta, the tech giant behind Facebook, has recently unleashed its latest creation: Threads. This innovative social media platform has quickly captured the attention of millions, boasting...
by Nemash | Apr 27, 2023 | Instagram, Meta
Instagram was once known purely for filtered photos of food and selfies! But the Facebook (sorry, Meta) owned social media platform is now a powerhouse for sharing and consuming images and video. It’s also a key platform for advertising for some of the world’s biggest...
by Brent Titus | Apr 25, 2023 | Facebook, Instagram, Meta
In an unexpected turn of events on April 23rd, a massive ad delivery glitch hit Meta’s advertising platforms, causing widespread overspending and panic among advertisers on Facebook and Instagram. Many advertisers have reported overspends of almost double what...
by Suzanne Luong | Apr 24, 2023 | Advantage+, Meta
Since Meta’s platform and privacy changes, advertisers using Meta’s platforms are seeking ways to improve ad performance and accomplish business objectives. Last year, Meta introduced Meta Advantage, which allows advertisers to enhance specific aspects of their manual...
