by Nemash | Apr 19, 2023 | AI, Facebook, Google, GPT-4, Meta, OpenAI
Recently, I came across a fascinating article in The Economist, a publication that has been a constant source of inspiration since the beginning of my career. In fact, it was The Economist that initially sparked my interest in digital and led me to where I am today....
by Nemash | Apr 4, 2023 | Facebook, Instagram, Meta
National Siblings Day is a day to celebrate the bond between siblings, and what better way to celebrate than by looking at the siblings of the digital world? Facebook, Instagram, WhatsApp and Messenger are all children of the Meta family. Each platform has its own...
by Zandelee Smit | Feb 2, 2023 | Meta
Advertising can be both time-consuming and complex, but it doesn’t have to be. With the right tools and strategies, you can save time and achieve results. In this article, we introduce the concept of pre-configured campaigns, which integrate best practices to...
by Zandelee Smit | Jan 30, 2023 | Facebook, Meta
Due to the popularity of TikTok, Facebook is moving away from news material and toward video placements. It appears that publisher relations are losing prominence. Instant Stories were first introduced in 2015 with the goal of giving publishers a more engaging,...
by Natalia Chronowiat | Nov 16, 2022 | Facebook, Instagram, Meta
If you’re a frequent visitor of Meta Ads Manager, you may have noticed some renaming to your favourite features. Using Campaign Budget Optimisation? You may find it under the Advantage campaign budget. Catalogue ads used in your ads? Called Advantage+ creative for...
by Natalia Chronowiat | May 25, 2022 | Meta, Facebook
At the beginning of May, Meta for Business announced a new goal to make conversations between a business and their customers as simple as it is to message their friends and family. With that in mind, they have developed new tools and ads for businesses to share and...
