PPC Jargon Busting: Keeping up with the acronyms

PPC Jargon Busting: Keeping up with the acronyms

Welcome to the first in a series of blog posts, where we aim to demystify Pay Per Click. Like most industries, performance marketing has a lot of acronyms. Performance marketing is commonly known as PPC (pay per click). Pay per click, is exactly what it says on the...