by Paras | Apr 18, 2023 | Tracking
Conversion tracking is a powerful tool that allows you to measure the effectiveness of your Microsoft Ads campaigns. By tracking the actions that users take after clicking on your ads, such as making a purchase, signing up for a newsletter, or downloading an app, you...
by Nemash | Oct 28, 2022 | Google Analytics, Tracking
Google have now formally announced the extension of the sunset date of Universal Analytics 360 from October 2023, to July 2024, meaning enterprise users now have more time to transition to Google Analytics 4 (GA4). The sunset date of Universal Analytics (Free) will...
by Flora Rowe | Oct 14, 2021 | Facebook, Tracking
Tracking is something that we frequently get asked questions about; “why do I need tracking?”, “how does tracking work?”, “does it matter if my tracking doesn’t work?”. In this post, you’ll discover why tracking is paramount for running digital Ad campaigns, how it...
