Pharmaceutical Brand

Brand Manager

We have been working with Push since 2022 and they have become an essential part of our business managing our search campaigns. With the on-going success of these campaigns, we wanted to expand into Amazon advertising.

In just a couple of months, we have seen exceptional growth in ROAS hitting over 500% in the second month doubling our target!

Thank you to the team as always for the commitment to our brand and helping us achieve these results.

Pharmaceutical Brand Achieves 464% Increase in Revenue & 500% ROAS MoM, on Amazon

Our customer offers an array of clinically-tested dry mouth solutions directly to consumers.

Their product range includes innovative sprays and gels, alcohol-free mouth rinses, specially formulated toothpastes and bespoke toothbrushes. Their mission is to provide long-lasting relief and enhance oral health for individuals and healthcare professionals alike.

Following a successful 6-month period of great results across Google & Bing, the customer trusted Push to grow it’s Amazon sales.

The challenges

The company was seeking to improve its overall profitability.
Despite achieving a high ROAS, year-on-year profitability was not good.

The approach

We introduced Sponsored Product campaigns for both brand and specific products
We implemented a mixture of automated and manual product-specific campaigns with brand campaigns targeting each product.
We ensured that the automatic campaigns’ search query reports did not include unrelated terms, competitor names, or irrelevant products.
Initiated a Sponsored Brand campaign, directing ad traffic to an Amazon-generated store, resulting in over 100 orders.
Launched a Sponsored Display campaign, adjusting bids to avoid overspending and targeting audiences interested in similar products.
We focused our sponsored ads on their three-pack products, which are their most profitable items.
We increased our spending on ads, aiming to maintain a consistent and profitable return on ad spend.