Grow your Business with Meta

It is impossible to say without a review and discussion of your marketing and wider business goals, but 9 times out of 10 you will see a significant improvement in your performance.

We use an effort-based pricing model rather than a percentage of spend model like most agencies. We will give you options when we know what you need, how many channels you have and how aggressive your targets are.

We operate with a 3-month minimum commitment and then rolling contract.

Facebook can still be tough market after their iOS changes, and this has taught us a valuable lesson in diversification and incorporation of other channels for success. We believe that the best strategy is using Facebook Ads combined with other social channels is the best way to drive traffic.

Meta ads are ads advertising on platforms owned by Meta: Facebook, Instagram and Messenger. In order to advertise, advertisers create campaigns with specific goals and advertising objectives, all within a shared advertising suite called Meta Ads Manager.

Each campaign holds audience and ads connected to your Facebook and Instagram profiles.

You decide how much you want to spend on your ads, but we always suggest a minimum of £2,000 monthly budget. We generally suggested using campaign budgets with a daily allocated amount. Your ads enter an advertising auction and are charged per impression.

Your cost of advertising on the platform is, therefore, identified as CPM (cost per thousand impressions). You cannot control it, however, your CPM will depend on the type of audience you're trying to reach, the quality of your ads, you website, and your organic engagement of Facebook and Instagram profiles.

Facebook ads will be shown to the audience you choose on desktop and mobile feed placements, as well as on the right column.

You will also show on in-stream video placements, Stories and Reels. Meta will use an algorithm to reach your relevant audience depending on where they are using those platforms the most.

With 2 billion monthly active users on Facebook, you might wonder if Facebook advertising is the best course of action to help you grow your business. The following list outlines the many reasons why advertising on Facebook is a smart choice for businesses, whether you're a business that's just getting started on social media or a business that's looking for new ways to grow.

• You're already growing your online presence and want to extend your reach further
• You're looking to try digital advertising for the first time
• Facebook ads align with your business goals
• You want to find new customers

You should start advertiisng on this platform if your business fundamentals are achieved: strong offer, good website or landing page, creatives and sufficient budget to invest (a minimum of £2,000 per month is advised)